Rumored Buzz on Johnnie Walker Blue Label Ultra
Wiki Article
The Ultra bottle is the results of a five-yr quest by Johnnie Walker’s owner, Diageo, to locate the most sustainable and lightest packaging doable even though retaining the luxury aura of the franchise and its Exclusive combination of whiskies, which consist of ultra-scarce Oban, Brora, Royal Lochnagar, and a number of other ghost distilleries.
The result noticed glass remaining hand-blown right into a teardrop shape. For the first time inside the model’s record, the long-lasting sq. Johnnie Walker bottle continues to be reformed.
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This new, lightweight bottle is actually a matter of exquisite beauty; but a lot more importantly, it demonstrates what is achievable With regards to lightweighting glass. We are going to continue on implementing these learnings throughout our vary, taking much more progressive strides as we look to the future of Scotch.”
We hope that our discoveries will likely have a favourable impact within the wider industry and help uncover new prospects for lighter, reduced carbon packaging alternate options.”
Certainly—this collectible version may be requested on the internet and transported securely towards your door with signature confirmation.
Made through a test-and-master product with exterior glass makers, this mild-weight bottle encompasses a handblown teardrop form that reimagines Johnnie Walker's legendary square design, exemplifies the way forward for lightweight, and can help find out new prospects for lighter, lower carbon packaging possibilities.
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Diageo has stated that the “Beforehand claimed ‘lightest body weight scotch whisky bottle’ was introduced by a UK retailer and weighed all-around 298 grams.”
With much less than 888 bottles produced globally, Each individual bottle is separately numbered and offered in the luxury collector’s situation.
“Instead of maintain this new awareness close to our chest, we’re energized to offer a royalty-free of charge licence to our granted United kingdom patent to the whole world.
In whisky packaging, luxurious usually indicates weighty—Imagine thick bottles with significant stoppers that double as trophies with a shelf. Johnnie Walker desires to upend that pondering and embrace the notion that lithe is deluxe.
Of course—this collectible version might be requested online and shipped securely towards your doorway with signature confirmation.
That process fell to Diageo’s global layout director Jeremy Lindley. Toughness and safety had been Lindley’s priorities, but operate required to follow type. Immediately after learning that the By natural means strongest form for glass is definitely the teardrop—The form it naturally assumes when liquid—Lindley and his group manufactured a teardrop with sq. sides, in a very nod into the classic Johnnie Walker silhouette.
Johnnie Walker set out to progress the spirits business by experimenting with light-weight glass for its johnnie walker blue label ultra luxury whiskies, encouraged because of the pattern to 'sensitive' instead of 'major' luxury. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.